Over the last few months we have been on a journey of reflection looking at not only our visual identity, but also our values, our markets and our vision. We wanted to simplify our brand offering, clarify our message, and of course build upon our heritage and trusted position in the market but with a real step change that we feel better communicates our flexibility, connectivity and strength.
We’ve also spent some time talking to our clients, asking them about their current challenges and opportunities and what success looks like for them to ensure that we continue to align our business strategy; our products and our services with exactly what they need. It has been an incredibly exciting process and we are delighted that the output of this work is a fresh new look for AMC that filters throughout our business.
We simply connect.