by Danny Eddleston Danny Eddleston

Auto Marine Cables, the Manchester-based supplier of low voltage cables to the automotive and marine sectors, has made three senior appointments as part of its growth plans.

The company, which is backed by PHD Equity Partners, has appointed Zeb Shahin as managing director. Zeb will replace Peter Hammond, whose father founded the business and who now becomes chairman.

Zeb has more than 30 years’ experience in the industry and has held senior roles at RS Components, Lapp Logistics and Omega Engineering, having started his career at BAE Systems. He has extensive experience working in the Far East and Eastern Europe.

Meanwhile, Amy Bryant has joined as finance director. She has 19 years’ experience, having trained as an accountant at KPMG and held senior finance roles at Akzo Nobel, Findel Group and JLA.

Her most recent position was FD at ATG UV Technology, where she helped the business through to a trade sale.

Auto Marine Cables’ origins date back to 1964 when Peter Hammond’s father, Howard, founded the Kar Bar chain of shops.

The company, which has continued to trade during the lockdown, now employs 80 staff and manufactures almost all its own cables on site. These appointments are part of its growth strategy following the investment by PHD Equity Partners last year.

Peter Hammond, who remains a major shareholder in the business, said: “It’s an exciting time for the business and I’m look forward to working with both Zeb and Amy to achieve our longer-term growth plans.”

Craig Richardson, of PHD Equity Partners, said the appointments were in line with PHD’s policy of investing in high-calibre management: “We are delighted to welcome the new management team on board,” he said.

“All of them are highly-experienced professionals with an impressive track record in the industry. Auto Marine Cables is a sound business with potential to expand in the UK and Europe and these new appointments mean it is now ideally placed to pursue the growth opportunities.”